Madonna, 'W.E.' Director and Super Bowl Halftime Artist Is Harvey Weinstein's Best Year Yet?

As is available most likely heard right now, pop icon Madonna will lead the halftime show at Super Bowl XLVI in on February. 5, 2012 -- exactly the same weekend that her directorial effort, 'W.E.' comes to theaters for wide-audience consumption. ('W.E.' will love a 1-week limited honours-season run beginning on Friday.) It is a stroke of selling genius on two levels: besides Madonna and 'W.E.' distribution studio The Weinstein Company obtain the full compliment of free press that carrying out in the Super Bowl offers, but 'W.E.' could be situated as a little of counterprogramming throughout a weekend centered by smelly dudes both around the area as well as on the couch. Mutually beneficial! Though very little else can be expected from TWC mind honcho Harvey Weinstein, an expert of selling and buzz, that has possibly loved his best year yet. To wit: · TWC attached 'My Week With Marilyn' to pop celebrity Katy Perry and her new single "The One Which Got Away" in order to drum up curiosity about the film for youthful women -- the existence-bloodstream from the film industry (see: 'Titanic' and 'Twilight' for reference). To date, the promotion has not compensated hugh box-office returns, but 'Marilyn' continues to be in limited release. Provide the film another couple of days and Cat Purry fans might be arranging to determine a movie which has practically nothing related to Katy Perry -- beyond that Harvey Weinstein wants KP inside a Broadway adaptation of 'My Week With Marilyn.' · Consider Uggie! Spurred on through the estimable S.T. VanAirsdale, Uggie, 'The Artist's' Jack Russell Terrier, has become lots of Oscar ("Oscar") buzz within the last week -- in the NY Occasions to E! towards the NY Publish. Let alone that Uggie your dog can't really have an Oscar nomination (bad he wasn't performed by Andy Serkis) by reveling within the grassroots campaign to recognition Uggie, TWC finds a relatable method of getting audiences of looking after in regards to a quiet, black and whitened film from France: an adorable dog! The Super Bowl, Katy Perry, household pets what mainstream American fixture can TWC use to advertise 'The Iron Lady,' a movie about Margaret Thatcher? It's unclear (before you decide to say Iron Maiden, this guitar rock band is really from London), but expect TWC to find something out at some point. [Photo: AP] Madonna at BFI London Film Festival Premiere of 'W.E.' See All Moviefone Art galleries » Follow Moviefone on Twitter Like Moviefone on Facebook